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Waco ISD selects experienced communications professional to lead department 

Waco ISD has selected Wendy Sledd to lead its communications department. Sledd previously served as Waco ISD’s communications coordinator before accepting the position of Executive Director of Communications. She is no stranger to school public relations having worked nearly a decade leading Copperas Cove ISD’s communications department before joining the Waco ISD team. 


“I am honored to lead Waco ISD’s award-winning communications department that is focused on maintaining open and effective relationships and communication with staff, students, parents, and community members in meaningful and engaging ways,” Sledd said. “I joined the Waco ISD team to serve students not only in their academic journeys but also by highlighting their achievements outside the classroom.”


As the department’s executive director, Sledd leads the team responsible for organizing and managing all District communications, including all media relations, internal and external communications, public information requests, Waco ISD website, Waco ISD TV, school adoptions/partnerships, district publications, and managing district social media accounts, among other duties.


As a former military spouse for nearly 35 years, Sledd has worked in media and public relations throughout the United States and in Europe. She has diverse experience working in all facets of media to include television, radio, newspaper, and magazine. She worked as a political press aide on Capitol Hill in Washington, DC, in Virginia, and in Oklahoma. 


“Wendy has 30 years of experience in journalism, professional communications, event planning, and is a recognized state leader in public relations. We are pleased to have her expertise in this critical role,” Waco ISD Superintendent Dr. Susan Kincannon said.


Sledd currently serves as the Texas School Public Relations Association Vice President of the West Central Texas Region. She has captured 120 state TSPRA awards including three coveted Crystal Awards, the organization’s top honor. 


Sledd also earned a regional Edward R. Murrow Award for Investigative Reporting and was honored by both Louisiana Teachers Unions for her news work covering public education. Her news stories have appeared nationally in Newsweek, on CNN, and the BBC. Sledd was also selected as a Yellow Rose of Texas by the Texas governor for her community service efforts.