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Waco ISD announces Love as new athletic director

portrait of Ed Love With over 20 years of coaching in Waco ISD, Ed Love to serve as new Athletic Director.

WACO, Texas – Waco ISD Superintendent Susan Kincannon announced today that she will recommend Ed Love as the district’s next athletic director. In this role, Love will direct and manage the overall program of extracurricular athletics for the district. He will also work to provide each student with opportunities to participate in extracurricular athletic activities and ensure compliance with all state, University Interscholastic League (UIL), and local requirements. 

“The Waco ISD Athletic Director is a dream job for me,” Love said. “I have thoroughly enjoyed my time as the executive director of school leadership at Transformation Waco, but the opportunity to lead and support our active athletic program is one my family and I decided couldn’t be passed up. The relationships I’ve built with teachers, students, administrators and athletes have meant so much to me, and I’m ready to continue strengthening those bonds.”


Most recently, Love served as the executive director of school leadership at Transformation Waco. Prior to that role, he was the principal of Waco High School, led G.W. Carver Middle School and the G.L. Wiley Opportunity Center. He was also an assistant principal and an associate principal at Waco High School. Many former students and their families know Love as a long-time coach of over two decades.


“Coach Love is not only a true team leader, he’s also a strong team builder in Waco ISD,” Dr. Susan Kincannon, superintendent, said. “I’m confident his successes on the field, in the classroom, and as an administrator will continue as he leads our athletic program going forward.” 


Love received a master’s degree in education from Tarleton State University and a bachelor’s degree in science, secondary education from Paul Quinn College. In addition to his 14 years in administration as a principal, assistant principal and associate principal, Love also taught social studies in Waco ISD for 20 years.


During his coaching tenure, the Waco High School varsity football defensive team was consecutively ranked in the top two spots in district 14-5A under Love’s leadership as defensive coordinator from 2002 to 2006. Additionally, he was also named the Defensive Coordinator of the Year for 5A football. He also served as an assistant coach of varsity football at Waco High from 1988 to 2002, head varsity baseball coach at Waco High from 1988 to 1997, head coach/coordinator of the Waco High freshman football team from 1986 to 1988, secondary varsity football coach and head baseball coach at Jefferson Moore High from 1984 to 1986, and head seventh-grade coach at Tennyson Middle School from 1982 to 1984.