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Waco ISD announces seasoned leader as new Brook Avenue Elementary principal

WACO, TX (May 22, 2024) --When Brook Avenue Elementary students return for the 2024-2025 school year, they will be welcomed by a new principal with a familiar face. Waco ISD has selected Jessica Weeks to lead the campus on which she previously served as the assistant principal, said Waco ISD Superintendent Dr. Susan Kincannon.


“It’s significant that Mrs. Weeks already knows this campus – the students, the parents, the staff, and this community,” Kincannon said. “With five years of administrative experience in Waco ISD, she has proven that she’s up to the task, and that will make for a seamless transition for our students and staff.”


Weeks currently serves as the assistant principal of Brazos Credit Recovery High School, which is closing this year. In addition to her experience as a campus administrator, Weeks has nine years of teaching and coaching experience at Waco High School. In her 14 years in the district, Weeks has also had various leadership experiences. From coordinating testing and behavior to chairing committees, she has a proven track record for helping students reach their potential.


Weeks says she sees herself creating the most impact by advocating for teachers and fostering productive learning for all students.


“I am excited to return to my roots where I started my journey in administration. This will be my fifteenth year in Waco ISD, and I can truly say that Brook Avenue is extremely special. It’s also full of hard-working teachers and staff,” Weeks said. “My passion and purpose for leading this campus is to put students first by building strong, meaningful relationships with them, their parents, and the Brook Oaks Community. True relationships, accompanied by solid instruction and systems, breed growth in academic results. As the school transitions back to Waco ISD, we will align our mission and vision to bridge any gaps. With Brook Avenue’s close-knit community, we can help one another and achieve student success for all.”


Weeks sees her greatest professional strengths as collaborative leadership, putting campus systems in place, using the data-driven instructional process, parent communication, and building professional and relevant relationships with students and staff.


Weeks is a graduate with a Bachelor of Arts degree from the University of Texas of the Permian Basin. A Meet and Greet event for parents and students to welcome Weeks back to the school will be held June 6, 4 p.m.-5:30 p.m.  She officially begins in her new role on July 1, 2024.